Get To Know Us
Simone Legno was born in Rome, Italy and he has always loved drawing ever since he was a kid and had boxes full of chewed broken pencils.
Tokidoki is a happy world. It is a cute, playful and pure, yet provocative, sophisticated world that he imagine, live and dream of. Tokidoki means “sometimes” in Japanese. He chose a Japanese word because he love Japan. he love everything from the ultra modern happy face of Shibuya to the serious magic silence of Kyoto. his chose “sometimes”, because everyone waits for moments that change one’s destiny … by chance or by meeting a new person. Tokidoki is the hope, the hidden energy that everyone has inside, giving us the strength to face a new day and dream about something positive that something magical will happen to us.
In 2004 he moved to Los Angeles to develop his own tokidoki apparel, art and lifestyle licensing brand with 2 business partners (Ivan Arnold and Pooneh Mohajer). In 2005 they launched tokidoki first as a clothing line and because of its amazing success they quickly moved onto other items such as vinyl toys, skate decks, jewelry, watches, knitwear, sportswear, accessories, shoes and stationery.
Tokidoki started as he professional web portfolio and artistic diary while living in Italy, where he created illustrations, advertising and media design for various clients as a freelancer.